Jill Augusto: Who Are You and Why Do We Care?

I’m going to get a bit personal  here for a sec. Its been a rough few weeks/months personally. There have been moments where I’ve spent hours wrestling with my mind, my thoughts, and being overcome with anxiety. I’ve spoken to friends, family, my dog (yes he does talk back), used yoga and meditation, taken holy basil, tried acupuncture, and other things that I wont bore you with here. What I found is that literally NOTHING helped like the therapy of music.

Just having the ability to express your inner most thoughts over a beautiful creative platform like music, must be a pretty moving and therapeutic form of expression for artists. This month’s PR Profile is with Jill Augusto who spearheads the PR and Special events for Warner Bros Records. She is not only a woman I admire for her tenacity to get shit done and juggle so many roles within the music and PR industry, but she has (in my eyes) a dream job. Read on for more about Jill and her favorite dancing style: A freaking LIGER! Seriously?

644086_10151347458986204_626586404_nVG: Who are you?

JA: A half Portuguese, Irish and French Canadian from Boston! Which means I have the whole tanning, drinking and cooking thing down. I work at Warner Bros. Records and have been in PR for a few years now. I have recently expanded to special events which a fun addition to the everyday publicity. It’s good to mix things up – keeps the creative juices flowing.

VG: Why do we care?

JA: Caring is sharing! We all try SO hard to do the best job we can do. It never gets easier, but we can always help support each other.

VG: Top 5 personality traits or characteristics that you need to survive in PR:

JA: Thick skinned, Camelon-like, Listening, Relationships, Humor

VG: In two words, PR is…

JA: Communication Management

VG: The best city for a PR career in music is _____ and why?

JA: The only city I have ever done PR in is Los Angeles so I guess I am biased. It would either be LA or NYC, that is where a majority of outlets are based these days in addition to online. I’ve always wanted to check out Nashville too!

VG: Last time you got really excited about something was…

JA: One of my favorite artists Gregory Siff painted me an art piece on the back of my leather jacket while I was wearing it AT his show last month. Such a fun surprise! It came out rad.

VG: Tell me a secret

JA: What I wouldn’t give to take a nap for 5 years (sad I know…)

 VG: If your dance style was an animal, which would it be and why?

JA: It’s more like a Liger these days – I like to sit back and watch my prey from a far 😉



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Shiva Rose: Who Are You and Why Do We Care?

We stumbled across her site a few months ago and have been obsessed with it ever since. Holistic, organic and healthy living..yes please! I could not help but reach out to Shiva and we met over Moon Juice in Venice a few months ago. Her energy is infectious, her smile is heart-felt, and her beauty radiates like a summer day. This actress turned blogger is an incredible example of just how you can remain committed to your life’s purpose and message in an authentic and credible way. Read on for more of our interview:

ShivaRose-70-LVG: Who are you?


SR: I am a mama, an actress, and activist and writer for my site The Local Rose.


VG: Why do we care?


SR: You care because I have great eco conscious tips on my life style web site The Local Rose.


VG: Name your top 5 personality traits or characteristics that you feel have enabled you to be so successful.


SR: I am tenacious, original, inventive, adventurous, humble, and kind (I hope)


VG: Where are you right now?


SR: Physically I am writing on my table overlooking a beautiful vista of trees. Spiritually I am working on being present and grateful for each day.


VG: If you didn’t have to work to make money, what would you do?


SR: I would do what I am doing now. I would also do more service.


VG: Last charity you gave to, participated in, or worked together with?
SR: HEART a charity I work with that helps women that have been raped and abused. It is based with VIP in Los Angeles.


VG: Paste your last tweet here:


SR: Learning how to indigo dye!


VG: Favorite social media forum?
SR: Instagram


VG: So now what?


SR: I will be opening an online store soon to go with my site.


VG: Tell me a secret.


SR: I am a love addict! But who isn’t??


ABOUT Shiva Rose:

Shiva Rose is an actress, writer, activist and mother who created the eco-holistic lifestyle web site

The Local Rose. She is known for her unique style and has written for various publications. She lives

with her two daughters in the Santa Monica Mountains.


Follow Shiva Rose ❁








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Elisa Kosonen: Who Are You and Why Do We Care?

Sometimes I daydream about the life of being a magazine editor at a high profile fashion glossy like Elle UK or Vogue Australia. I find that the career paths, as well as day to day activities are very similar. We both spend a large amount of our days doing “research”, writing, editing, writing, editing more, trying to make people “believe” in us and our clients, and dealing with high pressure situations and ever looming deadlines. 

When I go to New York for media trips, I often sit there and ponder, “How exactly did this girl dressed in an outfit much like mine, get to such an illustrious position?” Most of us will come to find out that, especially at the bigger magazines, editors are more than often chosen for their connection over qualifications. Then again, isnt that a lot of industries? That is ESPECIALLY how it works in pr. 

I met our blog subject, Fashion editor turned publicist extraordinaire, in Vancouver. She is every bit the prime example of how I describe the majority of Canadian fashion editors that I know, “Sincere, kind, polite, overly nice to a T, well educated, and very knowledgeable about the international fashion market.” I love seeing women I know succeed and even more so love to see how Elisa made the transition from editorial to pr world and didn’t even miss a beat. Read on to hear more. ImageVG: Who are you?

EK: A former fashion editor turned public relations consultant and copywriter.

VG: What makes you tick?

EK: Words, music and compassion. Oh, and pointy heels and organic face masks.

VG: Why do we care?

EK: I just started my own consultancy, EDK PR + Communications and I am building a unique, personal approach for each client. PR is basically the flipside of fashion and beauty journalism. Neither can live without the other. I have a unique perspective of understanding what a day in the life of a busy editor looks like.

My experience as an editor also means that I work with brands that have products and services I truly believe in. If they were pitched to me, would I write about them? I have a particular passion for products that are not only beautiful, but sustainable too.

VG: Name your top 5 personality traits or characteristics that you feel have enabled you to be so successful.

EK :I hope it’s due to the fact that I’m passionate, thoughtful, proactive, resourceful and kind.

VG: Where are you right now?

EK: At my desk in Vancouver, with the sun streaming through my windows. It’s a beautiful city.

ImageVG: If you didn’t have to work to make money, what would you do?

EK :Honestly, I would probably continue to work, but combine it with way more travel and reading.

VG: Last charity you gave to, participated in, or worked together with?

EK: I’m currently working with the incredible women of The Looking Glass Foundation, Canada’s national foundation for eating disorder awareness.


VG: Paste your last tweet here:

EK: “Interesting vegan debate, but beautiful handbag by Stella McCartney made exclusively with wool via @Fashionista_com http://bit.ly/W8I6Hl

I’m working with a young designer who creates this incredible faux fur with hand-felted wool. It’s amazing how when you discover something and research it you start seeing it everywhere. I’m excited to see how this technique will grow in the fashion industry.

VG: Favorite social media forum?

EK: Instagram. I love how retailers can turn those posts into immediate sales. I’ve been that customer on more than one occasion.

VG: So now what?

EK: I plan on expanding my business and am excited to take on new creative projects. And I’ll probably have a glass of wine.

VG: Tell me a secret.

EK: I listen to Otis Redding while I work. 


Chat more with Elisa on Twitter at: @edk_pr

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A Stress Free Life in PR?

Each year reports come out about the most stressful jobs in the country and PR is always up there in the top 10. Having the opportunity throughout my career to work both in-house, in an agency, as well as having my company, I have to say that the amount of stress is really different based on your working environment and how you effectively deal with stress.

eoin_blissology_bliss_armySince moving back to LA a few years ago, I have really delved into the yoga culture that we have here in the city. It’s a pretty unique, almost “cult like” atmosphere here that pits the hottest, newest, coolest yoga trends and teachers against the “laid back” vibe of California. To me, it’s all about finding a balance between the physical and mental experience that you need to feel that zen vibe after your yoga class which I try to use as a tool throughout my day. Not that I’m reinventing the wheel here, but I can say that yoga can brought to my life and to my career two incredibly important elements when dealing with my day-to-day PR life.

The number 1 tip is; how to use my breath. We all think, “Breathing is easy. I do it everyday,” but that’s not necessarily true. When you learn how to breathe deeply and with intention, you are able to calm your nervous system. I find deep breathing exercises, if even only taking 3 deep breaths an hour, enable’s me to focus more clearly on tasks at hand and respond more efficiently in high stress situations.

The number 2 tip that I take from my yoga practice is; mind over matter. I do a hot yoga class about twice a week which is all about holding pose’s for up to 10 minutes in room that is about 105 degrees. While this teaches me physical flexibility and strength, it has also “trained” me to look past the immediate reactions in my mind to a situation at hand and be present. Its kind of like meditation in a way. Try it out next time you are going into a high stress meeting with a client. Stop your mind from going to what could happen and be present. You can only control this moment right here and right now.

A long time client of my and famed yogi, Eoin Finn, inspired me to create this posting based on his feature on What Yoga Has Taught Him. Check it out for a unique perspective on his lessons from the yoga mat.

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Patricia Gajo: Who Are You and Why Do We Care?

Many of you may (or may not) know that I spent about 4 years in Montreal where I was spearheading all the pr and styling for mega fashion retail brand, Le Chateau. While I was schmoozing it up with the fashion crowd, I met someone named Patricia Gajo,  who I could not forget. Her genuine smile and sweet nature was just the tip of the iceberg. In the media and pr world, you often have to “play nice” with people who aren’t necessarily Mother Theresa, but meeting someone like Patricia, whom I call both a friend and confidante, is one of my favorite memories of Montreal. She’s a girl on the go (her list of current projects is longer than a laundry list of to do’s for fashion week) and preparing to move to PARIS!! (Hello jealous!) so I was honored that she took a few moments out of her day to chat with us.

VG: Who are you?

PG: I’m a writer. I’m mainly known for my reportage on Montreal (I blog for The Montreal Buzz, a Sid Lee project for Tourisme Montréal; I’ve authored two travel guides on Montreal and Québec City for Frommer’s, and co-authored a third called Far & Wide and report on Montreal restaurants for Gayot.com. I’m also the Montreal correspondent for FASHION magazine. In between all that, I freelance for a bunch of lifestyle titles like NUVO, Zoom Zoom (for Mazda), and Huffington Post Canada.

(Image of Montreal via Design Sponge)

VG: What makes you tick?

PG: What most people don’t know about me is that I’m also an editor. I’ve established a nice little niche for myself creating and revamping magazines which consists of compiling a team; writers, translators, copyeditors, graphic artists, photographers, the whole bit. My first big project like this was revamping the lifestyle section of enRoute magazine (for Air Canada). Then I went on to do the special-edition shopping guides at LOULOU, followed by working with ADVENTURA magazine.

My current project is as the National Editorial Director for Cadillac Fairview’s The Experience eMagazine, the online publication that accompanies each one of the company’s several shopping centres across Canada. When I’m not writing or editing, I’m usually cooking, eating, watching movies, or taking Instagrams of my cat Miggy. Somewhere in there I try to fit in fun freelance projects and at least two good trips a years. As you can see, I’m busy. But I’m happy that way.

VG: Why do we care?

PG: That’s a good question. I work in an industry that many would consider superficial: It’s always about What’s new? What’s cool? What’s in fashion? Recently I started to wonder what good am I doing with my life, how can I share what I have with others, and what can I do to make this world a better place. I’ve always wanted to volunteer for a women’s charity and this year I’ll be helping out with Red Door Shoebox Project, an organization that puts together gift boxes filled with little presents and goodies for women at the Red Door family shelter. The idea is to give them hope and love, and to spoil them a little right before the holidays.

I receive so many free make-up samples and skin care products, there just aren’t enough days in the years to use it all up. I’ve also gathered up other girlfriends in media that are as fortunate as I am, so I hope to put together a lot of fabulous shoeboxes filled with joy – and distribute them just in before Christmas, which can be a sad time for many women, particularly those staying at shelters. The Red Door is actually a shelter in Toronto which Jessica Mulroney runs there. I’ll be talking with her to learn from her experience and I’m looking to work with a shelter a little bit closer to home, here in Montreal.

VG: What makes you tick?

PG: Passion. Creativity. Talent. Honesty. Change. Ambition. The sun. The moon.

VG: Name your top 5 personality traits or characteristics that you feel have enabled you to be so successful.

PG: Perseverance. Patience. Naïveté. Curiosity. Resourcefulness.

VG: Where are you right now?

PG: I’m in bed because this is also my office. If you want to zoom out a bit, right now I’m in Montreal because I came here for love. Lucky for me, I’m still with that same guy.

VG: If you didn’t have to work to make money, what would you do?

PG: First I’d study to be a chef. Then I’d travel to the Philippines and work to make Filipino food an internationally recognized cuisine. Sounds crazy, I know. But there are some amazing dishes that most of the world has never heard of. If that went well, I’d write a book about it to spread the word. Second, I’d write a novel, or short stories (this time not about food, more biographical in nature probably), near the ocean or some other great view.

VG: Last charity  you gave to, participated in, worked together with?

PG: Well there’s the new, yet-to-be-named charity that I’m working on, which I mentioned above. I’m really looking forward to that final moment when we deliver the shoeboxes. Otherwise, I’ve been mentoring a few young aspiring writers. I’m a great soundboard for ideas and feedback.

VG: Paste your last tweet here: I don’t remember my life pre-iPhone. http://fb.me/1f6LnmNpb 

VG: Favorite social media forum?

PG: Instagram!

VG: What is your secret for developing a following?

PG: Be passionate. Be genuine.

VG: So now what?

PG: Soon I’ll launch my personal website that will showcase my portfolio over the last ten years (I’ve been an editor at several prestigious magazines and have been assigned some pretty amazing freelance projects). I’m also launching another website that will outline my latest venture, a custom content business (the magazine work I talked about). It already exists actually, so I’m just making it official. It has a cool name, but that’s a secret I can’t tell you just yet.

VG: Famous last words

PG: “A ship in port is safe, but that’s not what ships are built for.” ~ Unknown





Pinterest (Loving her Black Book guides and photos)

(photo cred: David Giral)

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WESTWARD BOUND! My picks for an LA Weekend


I’ll be NYC bound in a week in the middle of crazy fashion week madness, but in the meantime I’m enjoying a 3 day weekend with fun friends from Vancouver and the east coast in town. We just moved into a shiny new space in Marvista, CA (just east of Venice) and about 10 minutes from the beach and I am absolutely LOVING it! Marvista has that cool, eclectic up and coming vibe without the traffic and “unique personality” of the Venice beach crowd. It’s also super close to Culver City, another newly sprouted area with lots of bars and restos.

If you find yourself over on the Westside, here are some of my favorite things I like to do on the weekends. Wishing you all a safe and sunny Labor Day!










Every Sunday morning, I grab an almond chai latte at the Venice Grind and head a few blocks to the Marvista Farmers Market . Hands down the best market on the west side, where you can grab fresh made pastries from the local French bakery, my favorite Korean spicy tempeh, fresh squeezed organic oj, and beautiful flowers all in one place.


Almost every other day, you can catch me ridin dirty (ha, not really I just wanted to throw in some rap slang) on a spin bike at YAS. The vibe is unpretentious, cool, and houses a yoga room as well to stretch it out after your sweat sesh. Venice is known to be shall we say “good to their locals.” If you’re an out of towner (or one without a “venice” on your license), expect to wait in line at The Other Room, one of the best bars on Abbot Kinney and my favorite place to spy man buns.








One of the best things about Culver City…..Parking! Yes, us Angeleno’s spend most of our days, driving, looking for parking spots, looking for a valet, looking for a garage, and overall finding parking, so when it comes easy it’s definitely a bonus to going somewhere. Okay the two other pluses about Culver; Lundeen’s, an adorable “gift shop” where I find the most amazing one of a kind things for my home. Just last weekend I bought this ceramic hippo which I have no idea what I am going to do with, but I had to have it. Before you head over there and spend all your money, take 10 steps to the left and start at City Tavern; uber rustic, American, and a boat load of great beers on tap. Tip: Grab one of the big booths which have your own beers taps to pour at your leisure.


One the weekends, prepare yourself to spend at least an hour on the PCH from Venice to Malibu, but once you’re there, two spots that make the drive TOTALLY worth it. The first stop;  Malibu Beach Inn. The style and vibe is soo Hamptons/Palm Beach that it’s actually laughable and I LOVE IT. Girls break out the pretty lace dresses and big hats, gents wearing your hermes loafers ensure an instant table overlooking the ocean. Leave the car at the valet (such a great tip because you don’t pay for parking or have to hunt for a spot on PCH) and walk across the street to the Malibu Surf Shack and prepare yourself for one of my newfound obsessions; paddleboarding! I HIGHLY recommend having at least 3 mimosas before you hop on board, mainly because Im that jerk on the sand that is laughing at all the first timers who get totally wrecked on waves as they try to paddle out.

Cheers to the weekend! (Clinking my champs glass as we speak)

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Heather White: Who Are You and Why Do We Care?

Here it is, summer time 2012 and I thought everyone might need  a little dose of motivation. I called upon the PERFECT lady that I know who is not only super successful, beautiful and talented, but who was also a big mentor and business coach to me when I was in Vancouver. She pointed me in the right direction and was always there to give me some awesome advice in a loving, caring, and understanding way. I truly owe a huge kudos to Heather who is an inspiration to women in business everywhere. Check out what she had to say and why you should listen up.

VG: Who are you?

HW: A Life Design Coach, Speaker and Writer dedicated to supporting clients in creating customized lives.

VG: What makes you tick?

HW: Three things; unleashed passion, unapologetic authenticity, and a love for the truth.

VG: Name your top 5 personality traits or characteristics that you feel have enabled you to be so successful:

HW: Authentic. Compassionate. Articulate. Passionate. Enthusiastic.

VG: Why do we care?

HW: No one teaches us how to be ourselves, accept ourselves fully and then create our life in response to our authentic gifts and talents. I want to be that teacher and that guide.

VG: Tell me a secret (really, tell me a secret)

HW: I don’t keep secrets. That would squash my sense of freedom. And freedom is my #1 priority, my driver and my motivation.

VG: Where are you?

HW: Vancouver BC. (It’s one of the 38 days a year of beautiful blue skies and warm sun. These are the days I live for!)

VG: What did you have for lunch?

HW: Tandoori chicken flatbread.

VG: Paste your last tweet here:

HW: “Never underestimate your ability to change your life. You’re only ever 1 decision away.”

VG: So now what?

HW: I’m writing a book. 20, 000 words down, another 20-30K to go. I’m shopping for an agent to pimp me out to a publisher. I dream of a major publishing deal and a book tour.

About Heather:

Heather White is business and life coach who helps clients strike that sweet spot between grounded self-care and accelerated profitability — because booming growth should be blissful. 

As the CEO of 2020 Communications Inc., Heather is based in Vancouver, BC, but frequently travels throughout North America to ignite organizations into action.  She’s passionate about helping clients create the life that matches their authentic way of operating, so that they can share their natural gifts and talents with the world.

For those seeking a confident guide to galvanize their business and life, you may have found what you’re looking for in Heather White.

Twitter: @Heather2020



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